If you're just starting your journey into Asian beauty—or you’re already hooked and looking for your next holy grail—this guide is for you. From cult-favorite Korean skincare to viral Chinese lippies and Japanese mascaras, we’ve curated a list of the top brands you need to know.
Anua
Known for its minimalist skincare packed with calming ingredients like heartleaf and centella asiatica, Anua is perfect for sensitive skin.
Beauty of Joseon
This viral brand blends traditional Hanbang ingredients with modern formulations—think ginseng and rice water serums that give your skin that royal glow.
Black Rouge
The queens of K-beauty lip tints! Black Rouge's long-lasting formulas and trendy shades are TikTok-famous for a reason.
CLIO
From their award-winning Kill Cover concealers to highly pigmented palettes, CLIO is your go-to for pro-level results without the pro price tag.
peripera
Famous for their Ink Velvet lip tints and playful packaging, peripera is the brand for youthful, trend-forward makeup.
Macqueen
Affordable, effective, and always on trend. Macqueen is a hidden gem in the K-beauty world, especially for eyeliners and lip products.
colorgram & COLORKEY
Both of these brands are crushing it on social for their sheer, glossy lip looks and aesthetic vibes. Think “your lips but better.”
Elizavecca
You’ve definitely seen their viral carbonated clay mask. Elizavecca blends fun with function in skincare that gets real results.
Peach C
The soft girl dream. Peach C’s highlighters, blushes, and sheer glosses give that innocent, radiant finish that screams K-pop idol.
🌸 Not Sure Where to Start?
Check out our curated picks and bestsellers, and explore the full collection. Whether you're building a minimalist skincare routine or going full e-girl glam, we’ve got the brands that will level up your beauty game.
📦 Shop now and discover your new obsession.
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