If you’ve scrolled TikTok lately, you’ve seen it: rosy, doll-like faces with sparkly under-eyes, spiky lashes and soft gradient lips. That’s douyin makeup, and searches for “what is douyin makeup” keep climbing. Here’s what it is, how it’s different from Korean makeup, and how to do it step by step with C-beauty products made for the look.
The look, at a glance
- A glowing, even base with a light, dewy finish.
- Blush placed high on the cheeks and often across the nose, for a flushed, “just came in from the cold” look.
- Puffy, sparkly under-eyes. The small fold under the lower lashes (called wòcán in Chinese and aegyo-sal in Korean) is shaded and highlighted with shimmer so the eyes look bigger.
- Spiky, separated lashes, including drawn-on or clustered lower lashes.
- Soft gradient or glossy lips.
What is douyin makeup?
Douyin (抖音) is the Chinese version of TikTok. “Douyin makeup” is the name for the makeup style that went viral with Chinese beauty creators there. It’s soft, youthful and a little bit dreamy, with a few signature features:
Douyin makeup vs. Korean makeup
Douyin makeup
Usually more dramatic: more glitter, more defined lashes, more blush and a sharper, more “finished” eye.
Korean makeup
Tends to aim for a more natural, “no-makeup” look — softer and more diffused.
They share a lot (glowy skin, gradient lips, aegyo-sal) — the difference is mostly intensity.
How to do douyin makeup, step by step
Step 1
Blush first, high and rosy
Sweep blush from the tops of your cheeks up toward your under-eyes, and add a touch across the bridge of your nose. Judydoll Play Color ALL-IN-ONE Palette puts blush, contour and highlight in one compact, so it’s an easy place to start.
Step 2
A soft, warm eye
Use a light shade across the lid and a slightly deeper shade in the outer corner. Small four-pan palettes like Flortte Nice To Meet Chu or Flortte x Esther Bunny (#01 Milk Bunny) have the base and highlight shades you need, and they’re cute enough to carry for touch-ups.
Step 3
Build the aegyo-sal
- Draw a very faint shadow line under the “puffy” part of your lower lid to give it shape. A light brown liner or matte shadow works.
- Dab Peach C Champagne Eye Glitter in #02 Valentine Pink or #01 Pure White over the puffy area. This is the sparkle that makes the look.
Step 4
Lashes: curled, spiky and separated
- Curl your lashes, then coat them with Judydoll 3D Curling Eyelash Iron Mascara. The steel wand coats evenly and helps hold a curl even on straight lashes.
- For extra drama, add Flortte Miss Lucky False Eyelashes.
- Draw a few “lower lash” strokes under your eye with Judydoll Ultra-Fine Liquid Eyeliner in brown. Keep them thin and spaced out.
Step 5
Glow
Tap Judydoll Starlight Highlighting Powder on the high points of your cheeks, the tip of your nose and your cupid’s bow.
Step 6
Soft, juicy lips
Try a gradient lip (color in the center, blended out) with Flortte Heartbeat Jelly Lipstick, or go glossy with Judydoll Ice Watery Lip Gloss, the upgraded version of a gloss that went viral on Xiaohongshu.
Trending variation
The “dark douyin” variation
Searches for dark douyin makeup are growing fast. It keeps the same structure but swaps the pinks for moodier shades:
- Use a smoky rose blush and contour, like Play Color Palette in #17 Sweet Smoked Rose.
- Swap the brown liner for a sharp black wing with KissMe Heroine Make Smooth Liquid Eyeliner.
- Keep the glitter under-eye, but try #03 Rose Coral Champagne Eye Glitter.
- Finish with a deep lip: Ice Watery Lip Gloss in #07 Hot Red Wine Color or Peripera Ink the Velvet in #20 Classy Plum Rose.
Douyin makeup FAQ
Do I need Chinese makeup brands to do douyin makeup?
No, but C-beauty brands like Judydoll and Flortte design their products for this look, so the shades, glitters and lash formulas fit it well, and they’re usually affordable.
Does douyin makeup work on hooded or monolid eyes?
Yes. It focuses on the under-eye and lashes more than the crease, so it works well on hooded eyes and monolids.
How long does it take?
A soft version takes about 15 minutes. Drawn lower lashes and false lashes add a bit more time as you practice.